2010-2023历年浙江省绍兴一中高三回头考试英语试卷（带解析）.docxVIP

2010-2023历年浙江省绍兴一中高三回头考试英语试卷（带解析）

第1卷

一.参考题库(共25题)

1.Everyoneinbusinesshasbeentoldthatsuccessisallaboutattractingandretaining(留住)customers.Itsoundssimpleandachievable.But,??41???,wordsofwisdomaresoonforgotten.Oncecompanieshaveattractedcustomerstheyoften???42???thesecondhalfofthestory.Intheexcitementofbeatingoffthecompetition,negotiatingprices,securingorders,anddeliveringtheproduct,managers????43????becomecarriedaway.Theyforgetwhattheyregardastheboringsideofbusiness---???44???thatthecustomerremainsacustomer.

????45???toconcentrateonretainingaswellasattractingcustomerscostsbusinesshugeamountsofmoneyannually.Ithasbeenestimatedthatthe???46?????companylosesbetween10and30percentofitscustomerseveryyear.Inconstantlychanging???47????,thisisnotsurprising.Whatissurprisingisthefactthatfewcompanieshaveanyideahowmanycustomerstheyhavelost.

Onlynowareorganizationsbeginningtowakeuptotheselostopportunitiesandcalculatethe??48??implications.????49????thenumberofcustomersacompanylosescanmakeabig???50???initsperformance.ResearchintheUSfoundthatafivepercentdecreaseinthenumberofdefecting(流失的)customersledto???51???increasesofbetween25and85percent.

IntheUS,Domino’sPizzaestimatesthataregularcustomeris????52????morethanfivethousanddollarsovertenyears.Acustomerwhoreceivesapoorqualityproductor????53????ontheirfirstvisitand???54?????neverreturns,islosingthecompanythousandsofdollarsin???55????profits(moreifyouconsiderhowmanypeopletheyarelikelytotellabouttheirbadexperience).

Thelogicbehindcultivatingcustomer??56????isimpossibletodeny.“Inpracticemostcompanies’marketingeffortisfocusedongettingcustomers,withlittleattentionpaidto????57??them”,saysAdrianPayneofCornfieldUniversity’sSchoolofManagement.“Researchsuggeststhatthereisacl