2022届高三英语培优外刊阅读 广告话题 学案.docxVIP

PAGE1/NUMPAGES

PAGE1/NUMPAGES3

高三英语培优外刊阅读

外刊精选｜2020大选，一场烧钱的广告战已经打响

在2020年美国大选的竞选活动中，一场反对特朗普的广告大战也愈演愈烈。据悉，近日正式宣布参选的前纽约市长迈克尔·布隆伯格将斥资数千万美元投放政治广告，以对抗特朗普的强劲攻势。美国总统竞选的烧钱战场发生了哪些转移？这位亿万富翁在其中又有何优势？

InsidetheBiggest2020AdvertisingWarAgainstTrump

①AfterhundredsofmillionsofdollarswerespentonadsattackingDonaldTrumpin2016,theresultswerethesame:Theyneverdidmuchdamage.

②NowMichaelR.Bloombergistrying—hisway—spendingmillionseachweekinanonlineadvertisingonslaughtthatisguidedbypollinganddatathatheandhisadvisersbelieveprovideuniqueinsightintothepresident’svulnerabilities.

③Theeffort,whichistargetingsevenbattlegroundstateswherepollsshowMr.TrumpislikelytobecompetitiveinNovember,isjustonepieceofanadvertisingcampaignthatisunrivaledinscopeandscale.

④OnFacebookandGooglealone,whereMr.Bloombergismostfocusedonattackingthepresident,hehasspent$18milliononadsoverthelastmonth,accordingtoAcronym,adigitalmessagingfirm.

⑤TheadsamounttoahugebetbytheBloombergcampaignthatthereareenoughAmericanswhoarenottoofixedintheiropinionsofMr.Trumpandcanbeswayedbytheads’indictmentofhisconductandcharacter.

【词汇过关】

请写出下面文单词在文章中的中文意思。

1.inside[??nsa?d]prep.______________________________

2.advertise[??dv?ta?z]vt.______________________________

3.onslaught[??nsl??t]n.______________________________

4.unique[ju??ni?k]adj.______________________________

5.vulnerability[?v?ln?r??b?l?ti]n.______________________________

6.target[?tɑ?ɡ?t]vt.______________________________

7.competitive[k?m?pet?t?v]adj.______________________________

8.unrivaled[?n?ra?v?ld]adj.______________________________

9.acronym[??kr?n?m]n.______________________________

10.fixed[f?kst]adj.______________________________

11.sway[swe?]vt.______________________________

12.indictment[?n?da?tm?nt]n.______________________________

13.conduct