分析简介青岛海尔股份类型国有企业成立时间三下大四上assignment h.pdfVIP

1FirmAnalysis

1.1Profile

QINGDAOHAIERCO.,LTD.

Type:GovernmentOwned

Founded:(adoptedcurrentnamein1992),Qingdao,

TopHaishanLiangLixiaTan

MANAGERSXiaonanWangJianfengGu

IndustryElectronicsWhitegoodsFinancialservices

ProductsMajorandsmallappliances.

Commercialheatingandcoolingsystems

Consumerelectronics.

Revenue717,275,163(RMB)(2014)

Employees54,286

AllinformationbasedonFinancialReportofHaier2014

1.2FinancialInformation

In2014,thecompanyachievedrevenue88.775bil,whichwasanincreaseof2.51%;

thenetprofitattributabletoshareholdersisof4.992bil,up19.59percent;the

profitabilityofHaiercontinuestoimprove,sinceitsgrossmarginreached27.52percent,up2.18

percentagepointsincrease.Whitegoodsrevenuegrew4.36%,grossprofitincreasedabout1.51

percentagepoints;netprofitrate7.54%,1.12percentagepointsyearonyeartoenhance;netcash

flowfromoperatingactivitiesreached7.007bil,anincreaseof7.60percent,thecompany

maintainagoodqualityofearnings.

1.3InternationalizationStrategy

TheformalstrategyofglobalexpansionthatHaieroperatedbeganin1997.Atthattime,it’s

formerZhangRuiminputforwardthe“ThreeThird”goalwhichmeanstherevenueof

Haierwoulddriveinequalpartsfromthreeparts:onethirdfromthesalesofproducts

manufacturedintheofin,onethirdmanufacturedandsoldabroad,andone

thirdfromexporting.

Hairmove