英国奢侈时尚品牌关键绩效指标KPI分析报告： 维维安·韦斯特伍德（Vivienne Westwood）-外文版培训课件.pdf

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CONSUMERBRAND

BrandKPIsforluxuryfashion:Vivienne

WestwoodintheUnitedKingdom

ConsumerInsightsreport

September2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasure

yourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromDesign:OnlineSurvey

Statista’sConsumerInsightsBrandKPIs.Thereport

Duration:approx.15minutes

providesyouwithkeyconsumerinsightsand

benchmarksforabrand’sperformanceagainsttheLanguage:officiallanguage(s)ofeachcountrywith

industryoverallandtheircompetitors.AmericanEnglishofferedasanalternative

Ourdataallowsyoutomeasureeachbrand’spositionRegions:Brazil,Germany,India,Mexico,U.S.andUK

inthemarketbycreatingaprofileusingStatista’s5Numberofrespondents:approx.2500

keyperformanceindicators.Whichare:awareness,

Sample:Internetusers,aged18-64,quotasseton

popularity,ownership,loyalty,andmediabuzz.

genderandage

ThisreportisbasedonVivienneWestwood’s

Fieldwork:February-March2024

performanceintheluxuryfashionmarket.

IfyouwouldliketofindoutmoreabouttheConsumer

InsightsatortheBrandProfiler,pleaseclick

thelinkbelow.

2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources