有哪些信誉好的足球投注网站- 1、本文档共44页，可阅读全部内容。
- 2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
MARKETINGANDDATASECURITY:
TheUnlikely
BrandBuildingPartnership
CanMarketingandSecuritySafeguardBrandTrustAmidtheDataStorm?
MARKETINGANDDATASECURITY:THEUNLIKELYBRANDBUILDINGPARTNERSHIP
TABLEOFCONTENTS
SECTION1:SECTION2:
COLLABORATIONALIGNMENTSOUNDOFF
3
Introduction
14
KPMGExpertCommentary
5
HowMarketingSeesThreats
17
PSEGLongIsland:JohnKupcinski
6
Initiatives,Campaigns,MarTech
18
Teradata:AditiUppal
8
Capabilities:Brand,Data,CX,EX
19
TheDoctor’sCompany:JesmineLaRussa
11
Marketing-SecurityRelationshipStrengthbyIndustry
20
VeteranProductMarketingLeader:HarshSingh
12
OvercomingObstacles
21
Trustwave:JodieHoare(formerly)
?2024CMOCouncil.Allrightsreserved.2
MARKETINGANDDATASECURITY:THEUNLIKELYBRANDBUILDINGPARTNERSHIP
INTRODUCTION
Marketersarelookingtoacquiremorecustomerdatafrommoresourceswiththesunsettingofcookies.Data-hungryartificialintelligence(AI)
technology,suchasChatGPT,leveragesdatainwholenewways.
Personalizedmessagingandtargetedcampaignsmeanmoreinformationflowingthroughthedatasupplychain.
Breachesandincidentsarelikely,ifnotimminentinsomecases,andwilltakeasledgehammertobrandtrust.Theunexpectedlineofdefense:theChiefMarketingOfficer(CMO)-ChiefInformationSecurityOfficer(CISO)partnership.Isyourpartnershipstrongenoughtokeepyourbrandsafeduringthecomingdatastorm?
Inthisstudy,conductedbytheCMOCouncilandKPMG,wefoundthatathirdofmarketing-securitypartnershipsarenotcollaboratingeffecti
文档评论（0）