2022商务英ۥ语论文精选.docxVIP

商务英语论文

篇一：商务英语毕业论文

StrategiesonCosmeticMarketing

School:

HeilongjiangUniversity

May10,2015

Abstract

Themodernsenseofthemarketingideologicaloriginallystartedintheearly20thcentury，thechangethatmarketingresearchconvertedtraditionaleconomicsintomanagementsciencemarkedthebeginningofthemarketingmanagementera,4Ps’sproposedbyexperthavelaidthefoundationtheoreticalframeworkforthemanagementofmarketing.ThemajorissueswhichourmarketingacademiaandbusinesscirclesarefacingwithcurrentlyarethathowcanmatureinternationalmarketingtheoryintegratewithChinamarketintransition.Businessmarketingstrategyisthemainactivityofthemodernbusinessmarketingandwhetherthestrategiesarescientificisdirectlyrelatedtothesuccessorfailure.Hence,tomakethebusinessmarketingactivitiesoperateandtoachievetheexpectedeconomicbenefits,wemustresearch,analyzeandevaluatethebusinessmarketingstrategies.Withthecontinuousdevelopmentofthesociety,thecosmeticsindustryhasbecomeashiningstar.Inthispaper,IanalyzedthepresentsituationofChina’scosmeticindustry’scompetitionandsummarizedthemarketingstrategiesofforeignbrand-namecosmetics.Istudiedthathowcandomesticsmallcosmeticsstandoutinahighlycompetitivemarketandexpandthemarketsharebyfocusingonbrandingandmarketingstrategy.Thishasaveryimportantpracticalsignificanceforimprovingourabilityandlevelofanalyzingandsolvingproblems.

Keywords

cosmeticsindustry,products,brands,marketing,strategy

摘要

现代意义的市场营销思想最初始于20世纪初，营销从传统的经济学转入治理学研究，标志营销治理时代的开场，4个P理论的提出奠定了治理营销的根底理论框架，如何将国际成熟的营销理论与方法和中国转型市场完成对接，是当前摆在我国营销学界和企业界面前的一个严峻课题。企业市场营销战略，是现代企业市场营销的主要活动，战略和策略制定是否科学，直截了当关系到企业营销的成败。因而，要使企业营销活

动正常进展，获得预期的经济效益，就必须研究、分析和评价企业的市场营销策略。随着时代的不断开展，化装品行业俨然成为一颗闪耀的巨星。本文深化分析我国化装品行业的市场竞争现状，总结分析了国外名牌化装品的营销策略，重点从和营销策略出发，研究国内中小化装品如何在竞争剧烈的市场上脱颖而出，扩大市场份额。关于提高本人分析征询题、处理征询题的才能和水平，具有特别严峻的实际应意图义。

关键词

化装品行业，产品，品牌，营