【研报】2024小红书平台「轻生活」趋势洞察数据报告.pptx

????:???????杦:2023『8d1?–2024『7d31?2O24?值?愕???弥????◤——慂???|儀橑№?|儀???|???娷

?定廽@??:?孽┥??庹??????偳???????????????????????????愕????????ォ???弑??╲?????廓╰??????????愕??????哣?嵊??A?捩汲慘??偁?」▊???汲???孜??愕???┍?ゝ俛??捤?┥??庹???ズ???厄??愕????丙???姽橹?姦??棼愕???╱?????廓冟冦定?嵃???╲愕??医????厬憜?厄?????廽@嵵?:??????憴慡?愕???????枂姦???㏑??嶝?????慪?㏑??儨橹ⅷ??儨???????婟???╤??????孽???????㈣?弥??╫?喿暚??????嶎????????慘????╰?????????╜冝????憣╰2023『8d1?–2024『7d31??值??愕??????哣?嵊樞????抂?????勋???????????????

?◤?ワO1 ?§??№;|??—?惭O2 UY?杚廍懅|惭??廽???O3 ??喗晲嬳?|???)ぬ崠

?§??№;QIAN–GUA.COM?????愕?

d?A?捁??候,惭????妾M廽?橀▃???嶎????????慘????╰?????????╜冝????憣╰2023『8d1?–2024『7d31??值??愕??????哣?嵊樞????抂?????勋???????????????0.0?1000.0?2000.0?3000.0?0.0?10.0?20.0?30.0?8d???崢?Д?A?捁Д????娷1t.19%12.97%儀橑12.78%12.79%????9.16%11.28%?刖6.4t%9.26%ホ?4.t9%6.tt%?員№?4.68%4.98%????3.04%4.01%慂???4.07%3.78%嶝??愕???????????哣?嵊??朙弟100%???A?捩汲慘??偁????嵊?朙弟200%?」▊?捩???????汲??嬠????婟?儨橹??????儨???唉ⅷ??慪?㏑??姦??樞?A?捩?慘??偁???偁???慫?『???嵊?㏑?慪????愕捩棌喿?愕????偠????儨??愕?憩??????梚?????婟?┹?橨???橨??愕?橨???樐??儨橹???★欇?「?欇??愕?橹欈?傁弊值???孜??偏孜?值??枂姦???愕??偩???㏑嶝????ォ????????廵懭?橨???愕????★???愕????丙?????姦?曕??欈橹??刾?????????樠??╧??★?????丕??劗?孠季?????????????棼?梚??????抗▉捧???????崢廽?? 妾????崢Д?9d 10d 11d2O23?8d-2O23?12d12d 1d 2d 3d 4d td 6d 7d 2O24?1d-2O24?7d ?崢? A?捁惭???慂??偟????惭捁梤喗????氃妾?倸???偙$V櫟?,??櫟廢倔,惭?橑櫠樃????????櫣???曱?汊?慯?惭憁株┑?橀???橀?惭???娷橀?????

?????扯?棄?,Д???V儖廍懅?㏑????????愕???★儾????79.13%????20.87%?18-24??42%+?25-34??46%+???偙??偙????偀7??抗?GenZ?23.02%?抗??樠?16.21%?抗?噷樠?13.08%??枂★儾??????????廂?廁??恅???????????刾???姦慘★???丕?????椥?卍橹倾傎?柌?梶?乘????????孜???愕????㏑???????抗?棬『??偙抗?????吜??????┥???傄?????柪?????ㄚ?嵱?慶???┑????????????愕????????傄厬傭??‥?????枎???」姻???彍???梚???啑??恅?厬憜??傖??憊???????★儾廵懭???愕姦-㏑?慪??愕?-儨橹ⅷ??愕?-儨????愕?-???婟????????慳?丕廵懭??弥????甲???42.49%46.09%6.72%3.58%18-242t-343t-4444?烶?????候?—倱—倱;倱三倱?倱Д?39.34%31.1t%16.39%10.66%1.64%???候??16.21%13.O8%9.76%6.63%5.34%3.87%3.13%0%10%20%V儖??Д?23.O2%扯?GenZ扯?$槸扯?噏槸丰卦???暹棄?扯??§?暹?关?扯?晨╃V儖倸???????崿?惭??V儖廍懅惭妾-慂?§??79.13%?2O.87%惭?-儀橑??惭?-儀???惭?-???