中国美容美发市场深度调研及投资前.pptx

中国美容美发市场深度调研及投资前

TheEffectsofTechnologyonNewsPhotographyOctober24,2002

TestTime

Sohowdotheydothis?Moretechnology=EasiermanipulationSoftwareisaffordable,easy,andfast.ThemostpopularsoftwareisAdobePhotoshop.

AdobePhotoshopPhotoshopisusedforWebgraphics,visualeffectsandprintillustration.ColorcorrectionFlawremovalAdvancedcroppingtoolsIt“ripsthroughcomplextaskswithimpressivedexterityandspeed.”DallasMorningNews

MichaelElins

ManipulationforNewsMultipleinstancesexistwherephotographyinahardnewsmediumhasseenitscontentdigitallyaltered.NationalGeographic’s1982coveroftheGizapyramidsNewYorkNewsday’s1994coverofTonyaHardingandNancyKerriganNewsweek’s1997coverofBobbiMcCaughey

Whatdothesealterationsdo?Doesthephotograph’smeaningchange?Willreaderslosetrust?Istheeffectofjournalisticphotographylost?

TheAssociatedPress’sOpinionTheonlymanipulationthatoccursistechnicaldarkenandlighteningaprintcleaningupdustspotsImageisseenmoreclearly“Thecontentofaphotographwillneverbechangedormanipulatedinanyway.”

MoreEthicalIssuesMinimizebias

Whataboutthis?

What’sthedifference? Newsphotographyvs.featureandentertainmentphotographyLessseriouscontextmakesiteasiertomanipulateCurrenteventsvs.consumers

ManipulationforFeaturesNewsweekusedacompositedimageoftwostaractors,DustinHoffmanandTomCruise.

ManipulationforEntertainment

ExleTVGuideusedazipperheadalteration,placingoneperson’sheaduponanother’sbody,ina1989issue,placingOprahWinfrey’sheadonactressAnnMargret’sbody.

Exle1989coverphotographofDonJohnson.

Entertainment(contd.)NocontroversywithfashionmagazinesRemovewrinkles,blemishes,etc.ElongatelimbsMagicallyshedpounds“Thechangingfaceofbeauty”

MagazineCovers

Whatdidthesealterationsdo?Aremanipulationspassedoffasreality?Simone

ManipulationforArtArtistshavealwayshadthecapa