全文可编辑-墨西哥舞蹈和电子音乐爱好者目标客户分析报告-外文版培训课件2024.7,temu.pptVIP

温馨提示：

以下内容均为外文报告原文，请外语不好的同学谨慎打开。

CONSUMERSBRANDS

Targetaudience:Dance/electronicmusicfansinMexico

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswith’’Dance/electronicmusic’’asoneoftheirpreferedradioordigitalmusicgenrecontents.

Thereportoffersthereaderacomprehensiveoverviewofdance/electronicmusicfansinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkdance/electronicmusicfansinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Dance/electronicmusicfansinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Dance/electronicmusicfanstendtobeyounger,44%areMillennials.

58%ofdance/electronicmusicfansaremale.

39%ofdance/electronicmusicfanshaveahighannualhouseholdincome.

Dance/electronicmusicfansaremorelikelytoliveincitiesandur