全文可编辑-墨西哥肉类替代品消费者目标客户分析报告-外文版培训课件2024.10,temu.ppt

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。

CONSUMERSBRANDS

Targetaudience:Meat

substituteconsumersinMexicConsumerInsightsreport

September2024

StatistaConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Meatsubstituteproducts(e.g.vegansausages,plant-basedburgerpatties)’’tothemulti-pickquestion’’Whichofthesegroceriesdoyouconsumeregularly?’’.

ThereportoffersthereaderacomprehensiveoverviewofmeatsubstituteconsumersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkmeatsubstituteconsumersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

StatistaConsumerInsightsGlobalasofSeptember2024

MeatsubstituteconsumersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Meatsubstituteconsumerstendtobeyounger,38%arepartofGenerationZ.

53%ofmeatsubstituteconsumersarefemale.

Manymeatsubstituteconsumershaveahigh