跨境电子商务英语 Unit 7 课件.pptx

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跨境电子商务英语

Unit7Cross-BorderE-CommerceMarketingActivities

UnitObjectives:LearnaboutthepromotionandmarketingstrategiesofCBEC.LearntheconceptsofSEOandSEM.LearnhowtobuildabrandwhiledoingCBECtransactions.Unit7Cross-BorderE-CommerceMarketingActivities

1SEOandSEM23CONTENTS目录BrandBuildingPromotionandMarketing

1PromotionandMarketing

1.Learntheimportantholidaysinthewesterncountries,whicharealsosalesdays.Giveashortintroductionabouttheseshoppingholidays.Warming-upPart1PromotionandMarketing(1)Valentine’sDay(6)AmazonPrimeDay(2)Easter(7)Halloween(3)Mother’sDay(8)BlackFriday(4)Father’sDay(9)Christmas(5)Children’sDay(10)NewYear’sEve

(1)Valentine’sDayValentine’sDay,alsocalledSaintValentine’sDay,iscelebratedannuallyonFebruary14.Valentine’sDayisrecognizedasasignificantcultural,religious,andcommercialcelebrationofromanceandromanticloveinmanyregionsaroundtheworld.(2)EasterEaster,alsocalledResurrectionSunday,isafestivalandholidaycommemoratingtheresurrectionofJesusfromthedead,describedintheNewTestamentashavingoccurredonthethirddayafterhisburialfollowinghiscrucifixionbytheRomans.(3)Mother’sDayMother’sDayisacelebrationhonoringthemotherofthefamily,aswellasmotherhood,maternalbonds,andtheinfluenceofmothersinsociety.Itiscelebratedonvariousdaysinmanypartsoftheworld,mostcommonlyinthemonthsofMarchorMay.Part1PromotionandMarketing

(4)Father’sDayFather’sDayisacelebrationhonoringfathersandcelebratingfatherhood,paternalbondsandtheinfluenceoffathersinsociety.ManycountriesinEuropeandtheAmericashaveadoptedtheU.S.date,whichisthethirdSundayofJune.(5)Children’sDayChildren’sDayisacommemorativedatecelebratedannuallyinhonorofchildren,whoseactualdayvariesbycountry.In1925,InternationalChi

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