大学英语综合教程四Unit7答案.pdf

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AnIntegratedEnglishCourseIV

Unit7

Text1TheSellingofthePresident

KeytoExercises

Textcomprehension(pp.102-103)

I.Decidewhichofthefollowingbeststatestheauthorspurposeofwriting.

II.Judge,accordingtothetext,whetherthefollowingstatementsaretrueorfalse.

1.T.RefertothelastsentenceofParagraph2.

2.F.RefertoParagraph3.ItisarguedthatinsomeelectionstheamountofTVexposuredoes

nothelpandthispointissupportedbytwoexamples,oneofwhichisNixonswinningin1972.

Fordslossin1976,however,isanexampleusedtoshowthatTVpromotionseemstoworkbest

whenthereisalargeundecidedvote.

3.F..

OneexceptionwasNixon,whoseTVimage,thoughgenerallypoor,wasimprovedthroughthe

applicationoffeaturedlongshotsandtheavoidanceofclose-ups.

4.F.

thanthosementionedinthepreviousparagraph.Ithasnothingtodowiththeissuewhetherthey

wereshownwithinUSorabroad.

5.T.RefertoParagraph6.

6.T.RefertoParagraph7.

7.T.RefertoParagraph11.

III.Answerthefollowingquestions.

1.Presidentialcandidatesaresomewhatlikecommodities:thebetteradvertisedtheyareonTV,

thebettertheysell.

2.Sincethe1896campaign,theelectionofaPresidenthaslargelydependedonwhether

favorablepublicityofacandidatecanbemade.Priortothe1960swhenTVsurpassednewspapers

asaninformationsourceforthefirsttime,themediumthatplayedthedominantroleinthethe

ingeneratingfavorablepublicitywasuptothecampaignstrategist,thusmaking

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