全文可编辑-加拿大冰箱用户分析报告：Danby.ppt

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CONSUMERSBRANDS

Refrigerators:Danbyownersin

CanadConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofDanbyownersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkDanbyownersinCanada(’’brandusers’’)againstCanadianrefrigeratorownersingeneral(’’categoryusers’’),andtheoverallCanadianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingCanada)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

DanbyistheninthmostownedrefrigeratorbrandinCanadawithFrigidaireinfirstplace

Managementsummary:brandusageandcompetition

Top10mostownedrefrigeratorbrandsinCanada

Frigidaire

20%

LG

15%

Samsung

13%

GE

Whirlpoo9%

9KitchenAid

Kenmor4%

4Maytag

Danby

Bo3%

3%

4

Notes:Whatbrandisthe(main)refrigeratorinyourhousehold?’’;SingleP