全文可编辑-加拿大鱼类海鲜目标客户分析报告-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Targetaudience:Fishand

seafoodenthusiastsinCanada

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesconsumerswhoansweredFishandseafoodtothemulti-pickquestionWhichofthesegroceriesdoyouconsumeregularly?

ThereportoffersthereaderacomprehensiveoverviewoffishandseafoodloversinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkfishandseafoodloversinCanada(’’targetaudience’’)againsttheaverageCanadianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingCanada)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesaye2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

FishandseafoodenthusiastsinCanada

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Fishandseafoodenthusiaststendtobeolder,18%areBabyBoomers.

52%offishandseafoodloversaremale.39%offishandseafoodlovershavea

highannualhouseholdincome.

Fishandseafoodenthusiastsaremorelikelytoliveincitiesandurbanarea