全文可编辑-美国共享汽车用户分析报告：GroundLink-培训课件.ppt

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CONSUMERSBRANDS

Ridesharing:GroundLinkusers

intheUnitedStateConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofGroundLinkusersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkGroundLinkusersintheUnitedStates(’’brandusers’’)againstU.S.ridesharingusersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

GroundLinkistheseventhmostusedridesharingserviceintheU.S.withUberinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedridesharingservicesintheU.S.

Uber

76%

Lyft

59%

Bird

Cur12%

11%FlywheelSoftware

L

GroundLink

Miles2share

Zypp8%

8%

8%

7%

4

Notes:Whichofthe