跨境电子商务英语 Unit 7 教案.doc

《跨境电子商务英语（第2版慕课版）》教案

教学单元教案设计

授课周次

授课时间

计划学时数

5

教学单元

Unit7Cross-BorderE-CommerceMarketingActivities

授课方式

√理论课□实验（实训）课□上机课□其他

教学目标

UnitObjectives:

LearnaboutthepromotionandmarketingstrategiesofCBEC.

LearntheconceptsofSEOandSEM.

LearnhowtobuildabrandwhiledoingCBECtransactions.

教学重点及难点

Keypoints:

promotionandmarketingstrategiesofCBEC.

TheconceptofSocialNetworkingService

Difficultpoints:

conceptsofSEOandSEM

thedifferenceandrelationbetweenSEOandSEM

ProcessofBrandBuildinginCBEC

思政元素融入

Atanytime,weshouldbeknowledgeableaboutwhatwedo,trytolearnmoreandbeinnovativeduringlearningandworking.

Weshouldalways“stayhungry,stayfoolish”whenwelearnorworkandcanacceptcriticismandkeepimproving.

Weshouldalwaysmaintaintheawarenessofinnovationandentrepreneurship.

Weshouldhaveinternationalvisionandcraftsmanshipduringwork.

教学方法与手段

Teachingmethods:

task-driventeachingmethodandcooperativelearningmethod

Teachingmeans:

multimediaisgivenprioritytoandsupplementedbyasmallamountofblackboardteaching

教学过程

Warming-up

Learntheimportantholidaysinthewesterncountries,whicharealsosalesdays.Giveashortintroductionabouttheseshoppingholidays.

Listening

ListentothesentencesofmarketingandpromotionofCBEC

Speaking

Gettoknowaboutthepromotionalactivitiesofplatform-insideofCBEC.

Reading

Keypoints:1）TheconceptofSocialNetworkingService—SNS

2）LearnaboutSearchEngineMarketing

3）ProcessofBrandBuildinginCBEC

课外安排

Homework

Finishtheexercisesonreading1,reading2andreading3,checkitnextclass.

ReadSupplementaryMaterials:

FourKeystoAmazon’sMarketingSuccess

Prepareforthedictation

Somestudentsgetreadyforthepresentation

教学反思

可围绕以下几个方面进行小结和反思：

教学目标：是否达到预期的教学效果，学生对知识和技能的掌握是否达到了预期目标。

教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。

教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与