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CONSUMERSBRANDS

Targetaudience:ConsumersavoidingplasticwasteinCanada

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Environmentallyfriendlypackaging(e.g.recyclable,avoidplastic)’’tothemulti-pickquestion’’Outofthefollowing,whicharethemostimportantaspectswhenchoosingyourfood?’’.

ThereportoffersthereaderacomprehensiveoverviewofconsumersavoidingplasticwasteinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumersavoidingplasticwasteinCanada(’’targetaudience’’)againsttheaverageCanadianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingCanada)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

ConsumersavoidingplasticwasteinCanada

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Consumersavoidingplasticwastetendtobeolder,17%areBabyBoomers.

54%ofconsumersavoidingpl