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CONSUMERSBRANDS
Targetaudience:Contents
insuranceownersinMexicoConsumerInsightsreport
September2024
StatistaConsumerInsightsTargetAudienceReport
Introduction
ReportoverviewConsumerInsightsGlobalmethodology
(1)
Thisreportanalysesconsumerswhoanswered
’’Contentsinsurance’’tothemulti-pickquestion’’Whichoftheseinsurancesdoyoucurrentlyhave?’’.
ThereportoffersthereaderacomprehensiveoverviewofcontentsinsuranceownersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkcontentsinsuranceownersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.
ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.
Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Region:56countries
Numberofrespondents:
•12,000+forcountrieswiththeextendedsurvey(includingMexico)
•2,000+forthebasicsurvey
Sample:Internetusers,aged18–64,quotassetongenderandage
Fieldwork:
•ContinuousfromJanuarytoDecember
•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear
2
Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign
Sources:
StatistaConsumerInsightsGlobalasofSeptember2024
ContentsinsuranceownersinMexico
Managementsummary:keyinsights
DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints
Contentsinsuranceownerstendtobeyounger,44%areMillennials.
63%ofcontentsinsuranceownersare
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