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CONSUMERBRAND

ConsumersinSwedeConsumerInsightsreport

August2024

Contents

1ConsumersinSweden

2Marketingsocialmedia

3E-commerceretail

4Foodnutrition

5Internetdevices

6Mediadigitalmedia

7Mobility

8Financeinsurance

9Health

10Housinghouseholdequipment11Travel

12ServiceseServices

13Demographics

2

AcomprehensiveportraitofConsumersinSwedenIntroduction

ConsumersinSwedenreport

ThisreportoffersasnapshotofSwedishconsumers¹.EachchapterprovidesyouwithaneditedselectionofresultsfromtheGlobalsurvey.Theresultsincludeattitudes,usageandownershipdata,aswellasbrandpreferencesfromconsumers,onarangeofconsumertopics,including:

•Marketingsocialmedia

•e-commerceretail

•Internetdevices

•Mediadigitalmedia

•Foodnutrition

•Mobility

•Financeinsurance

StatistaConsumerInsights:Globalsurvey

Coveringtheofflineandonlineworld,theGlobalsurveyoffersaglobalperspectiveonconsumptionandmediausage.Basedonmorethan1,000,000onlineinterviews,itenablesyoutodrawactionableinsightsfromconsumersonindustriesandmarketsworldwide.

TheGlobalsurveyhasgrownexponentiallyeachyearsince2018,where28countriesandapproximately1,400brandsweresurveyed.From2021,theGlobalsurveyisconductedin56countriesandboastsover15,000brands.Italsoreceivestwiceasmanyyearlyupdates,thusprovidingyouwithnewdata,includingdataforSweden,onaquarterlybasis.

3

Notes:(1):Withinthisreport,whenreferringtoconsumers,thereferenceistotheresidentialonlinepopulationagedbetween18to64yearsSources:StatistaConsumerInsightsGlobal,asofAugust2024

CHAPTER01

ConsumersinSwede•Importantlifeaspects

•Personaleconomicsituation

•Brandawareness

•Countryseconomy

•Challengesforthecountry