全文可编辑-墨西哥度假套餐预订用户分析报告：Despegar México.ppt

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CONSUMERSBRANDS

Packageholidayportals:

DespegarMéxicousersin

MexicConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofDespegarMéxicousersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkDespegarMéxicousersinMexico(’’brandusers’’)againstMexicanpackagedholidaybookersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

DespegarMéxicoisthesecondmostusedpackageholidayportalinMexicoafterVolarisandhasausershareof26%

Managementsummary:brandusageandcompetition

Top10mostusedpackageholidayportalsinMexico

Volaris

27%

DespegarMéxico

26%

Bestday

Expedia

Booking.c23%

22%

2AeroMexicovacations

18%

KAYAK