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CONSUMERSBRANDS

Onlinepayment:LINEPayusersinJapan

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofLINEPayusersinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkLINEPayusersinJapan(’’brandusers’’)againstJapaneseonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof17%,LINEPayisoneofthetop5onlinepaymentservicesinJapan

Managementsummary:brandusageandcompetition

Top10mostusedonlinepaymentservicesinJapan

PayPay

78%

RakutenPay

32%

dbarai

26%

LINEPay

AmazonPay

PayPal

Apple17%

16%

15%

Paidy

GMOpaymentgatewa9%

6MetaPay(Facebook)

2%

4

Notes:Whichonline