全文可编辑-墨西哥家庭保险目标客户分析报告-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Targetaudience:Home

insuranceownersinMexicConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Homeinsurance(buildings)’’tothemulti-pickquestion’Whichoftheseinsurancesdoyoucurrentlyhave?’’.

ThereportoffersthereaderacomprehensiveoverviewofhomeinsuranceownersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkhomeinsuranceownersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

HomeinsuranceownersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Homeinsuranceownerstendtobeyounger,47%areMillennials.

59%ofhomeinsuranceownersaremale.

Manyhomeinsuranceownershaveahighannualhouseholdincome.

Homeinsuranceownersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

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