感性工学视域下外卖配送电动车造型设计.pdfVIP

感性工学视域下外卖配送电动车造型设计

摘要：目的提出符合用户感性需求特征的外卖配送电动车造型设计方案。方法基于感性工学理论，将

感性需求转化成定性分析与定量分析，采用SDM（语意差异法）方法制作调查问卷，收集并筛选描述

外卖配送电动车造型的感性意象词汇与样本图片，并结合主成分分析法，提取影响造型设计的主要因子

和外卖电动车造型元素，构建感性意象数学模型；通过多元线性回归法，借助SPSS统计软件对四个主

要造型构成要素与感性意象进行量化处理。结果对外卖配送电动车的前面板、前大灯、车身架和座垫

的造型元素展开分析，设计出与用户“时尚”和“速度”情感需求最匹配的梯形前面板、变异多边形前

大灯、多边形车身架和细长型座垫造型元素。结论感性工学不仅能有效挖掘用户需求，而且还能直观

表达出感性感受与数值的对应关系，对外卖配送电动车造型要素进行有目的的设计和调整。

关键词：产品设计；外卖配送电动车；感性工学；多元线性回归；造型设计

DesignofDeliveryElectricVehicleModelingfromthe

PerspectiveofKanseiEngineering

ABSTRACT:Theworkaimstoproposeadesignschemeforthedeliveryelectricvehiclemodelingthatcaterstothe

emotionalneedsofusers.Basedonkanseiengineering,theperceptualdemandsweretransformedintoqualitativeandquantita-

tiveanalysis,thesemanticdifferentialmethodwasusedtodesignquestionnaire,andtheperceptualimagewordsandsample

pictureswhichcoulddescribethemodelingofdeliveryelectricvehiclewerecollectedandselected,andtheprincipal

componentanalysiswascombinedtoextractthemostrepresentativemainfactorsofmodelingdesignandmodelingele-

mentsofdeliveryelectricvehicle,toconstructaperceptualimagemathematicalmodel.Throughthemethodofmultiplelinear

regression,thefourmainelementsofmodelingandtheperceptualimagewerequantifiedwiththehelpofSPSSstatisticalsoft-

ware.Byanalyzingthedesignelementsofthefrontpanel,headlights,bodyframe,andseatcushionofthedeliveryelec-

tricvehicle,thetrapezoidalfrontpanel,variantpolygonalheadlights,polygonalbodyframe,andslenderseatcushionde-

signsthateffectivelycateredtotheemotionalneedsofusersforfashionandspeedweredesigned.Itisconcludedthat

thekanseiengineeringnotonlyeffectivelyexcavatesuserneeds,butalsointuitivelyexpressestherelationshipbetween