全文可编辑-意大利喝茶爱好者目标客户分析报告-外文版培训课件2024.10.ppt

CONSUMERSBRANDS

Targetaudience:TeadrinkersinItaly

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Tea’’tothemulti-pickquestion’’Whichofthesebeverageproductsdoyouconsumeregularly?’’.

ThereportoffersthereaderacomprehensiveoverviewofteadrinkersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkteadrinkersinItaly(’’targetaudience’’)againsttheaverageItalianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingItaly)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

TeadrinkersinItaly

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

42%ofteadrinkersarepartofGenerationX.

56%ofteadrinkersarefemale.

37%ofteadrinkershaveahighannualhouseholdincome.

Teadrinkersliveinalltypesofurbanandruralcommunities.

Anhonestandrespectablelifeisarelativelyimportantaspectoflifetoteadrinkers.

Fashionandbeautyarerelativelyprevalentinterestso