全文可编辑-意大利家庭旅游度假预订目标客户消费者分析报告-外文版培训课件2024.10.ppt

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CONSUMERSBRANDS

Targetaudience:Vacationhome

bookersinItalConsumerInsightsreport

September2024

StatistaConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Vacationapartment/housebooker’’tothemulti-pickquestion’’Whichofthesetravelproductshaveyoubookedinthepast12months?’’.

ThereportoffersthereaderacomprehensiveoverviewofvacationhomebookersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkvacationhomebookersinItaly(’’targetaudience’’)againsttheaverageItalianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingItaly)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

StatistaConsumerInsightsGlobalasofSeptember2024

VacationhomebookersinItaly

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Vacationhomebookerstendtobeyounger,35%areMillennials.

52%ofvacationhomebookersarefemale.

Manyvacationhomebookershaveahighannualhouseholdincome.

Vacationhomebookersaremorelikelyto