全文可编辑-西班牙冰箱用户分析报告：Balay.pptVIP

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CONSUMERSBRANDS

Refrigerators:Balayownersin

SpaiConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBalayownersinSpain:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkBalayownersinSpain(’’brandusers’’)againstSpanishrefrigeratorownersingeneral(’’categoryusers’’),andtheoverallSpanishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSpain)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof19%,BalayisthemostownedrefrigeratorbrandinSpainManagementsummary:brandusageandcompetition

Top10mostownedrefrigeratorbrandsinSpain

Balay

19%

Bosch

17%

LG

12%

Samsung

7%

Beko

6%

Whirlpool

Siemens

AEG

Candy

Ele3%

3%

3%

4

Notes:Whatbrandisthe(main)refrigeratorinyourhousehold?’’;SinglePick;Base:n=1,871re