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CONSUMERSBRANDS
Targetaudience:PrivatehealthinsuranceownersintheUK
ConsumerInsightsreport
September2024
ConsumerInsightsTargetAudienceReport
Introduction
ReportoverviewConsumerInsightsGlobalmethodology
(1)
Thisreportanalysesconsumerswhoanswered
’’Privatehealthinsurance’’tothemulti-pickquestion
’’Whichoftheseinsurancesdoyoucurrentlyhave?’’.Thereportoffersthereaderacomprehensive
overviewofprivatehealthinsuranceownersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkprivatehealthinsuranceownersintheUnitedKingdom(’’targetaudience’’)againsttheaverageUKconsumer,labelledas’’allrespondents’’inthecharts.
ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.
Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Region:56countries
Numberofrespondents:
•12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)
•2,000+forthebasicsurvey
Sample:Internetusers,aged18–64,quotassetongenderandage
Fieldwork:
•ContinuousfromJanuarytoDecember
•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear
2
Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign
Sources:
ConsumerInsightsGlobalasofSeptember2024
PrivatehealthinsuranceownersintheUnitedKingdom
Managementsummary:keyinsights
DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints
Privatehealthinsuranceownerstendtobeyounger,54%areMillennials.
55%ofprivatehealthinsuranceownersaremale.
Privatehealthinsuranceownerstypicallyhaveahighannualhouseholdincome.
Privatehea
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