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Amazon
MarketWatch
AutomotiveSeries
CARCARECLEANING
IntroductionKeyT
IntroductionKeyTakeaways
ExplorethelatesttrendsforAutomotiveproductsonAmazon.JungleScoutCobaltdatarevealssalesshifts,keymarketplayers,andtop-performingproductsforCarCareCleaning.
Demandforaffordablecarcareproductsis
increasing.
Theaveragepriceofproductsinthisnichedroppedby6%YoY,correspondingwith
a14%riseintotalunitssold,showcasing
ashifttowardaffordability.Tomaintain
revenue,brandscanupsellcomplementaryproductsthroughtargetedadsandoffer
bundlestocapturedemandforcost-effectivesolutionswithoutsacrificingoverallrevenue.
Seasonaltrendsdrivethecarcaremarket.
Thestrongestsalesperiodistypically
fromMarchtoAugust,whenwarmer
weatherdrivesconsumerinterestincar
maintenance.Winter-focusedproducts,
suchaswindshieldcleaners,cansustain
interestduringcoldermonthsandgenerate
20%+moresearches.Brandsshould
increasebudgetsduringpeakmonthsandfocusongiftablebundlesfortheholidays.
ChemicalGuys
dominateswith25%marketshare
Withamarketshare20%higherthanthenextclosestcompetitor,impressiveYoY
unitgrowthof51%,andmonthlybrandedsearchvolumeof160K,ChemicalGuys
remainsontop.Thebrand’ssuccess
underscorestheimportanceofcompetitivepricing,astrongsocialmediapresence,
andoptimizedadvertisingstrategies.Otherbrandscanlearnfromthisbyadopting
data-drivenpricingstrategiesandtargetedadsthatdifferentiatetheirproducts.
AmazonMarketWatch:AutomotiveSeries|CarCareCleaning2
MarketLandscape
ThisviewofCarCareCleaningproductswithinAmazon’sAutomotivecategoryincludesleathercare,cleaningkits,vacuums,plasticcare,vinylcare,interiorcare,upholsterycleaners,wet-dryvacuums,
handheldvacuums,rubbercare,householdcleaning,leathercleanersandconditioners,all-purposecleaners,waxes,tackcare,pressurew
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