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CONSUMERSBRANDS

Carsharing:KarshareusersintheUnitedKingdom

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofKarshareusersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkKarshareusersintheUnitedKingdom(’’brandusers’’)againstUKcarsharingusersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof24%,Karshareisoneofthetop5carsharingservicesintheUK

Managementsummary:brandusageandcompetition

Top9mostusedcarsharingservicesintheUK

EnterpriseCarClub

Hertz24/37%

36%Zipcar

31%

Karshare

Getaround

Hiyacar

24%

23%

22%

Ubeeqo

19%

Momondo

17%

4

Notes:Whichofth