大一下学习商务英语.pdfVIP

Unit1

Repeat business:回头客生意Acustomerishappywiththeservicereceivedfrom

acompanyandcomesbackagain.

Customer loyalty: 客户忠实度Thecustomerfrequentlyusesthesamecompany

orbuysthesameproduct.

Code of practice: 业务守则asetofrulestellingpeoplewhattheycanexpecta

companytodo.

Customer care：客户/服务Whatcompaniesdotosatisfytheircustomers.

Food hampers：食篮

Introductory session：宣讲会；介绍型会议

Qualifications：资质

Courteous：谦恭的

Dig deep into pocket：someone gives/pays a lot of money

Suit people’s pocket；very cheap to buy

Customer helpline: 用户服务专线

Unit2

Telecommunication：无线电通讯systemsusedintransmittingmessagesovera

distanceelectronically.

Manufacture：制造

Operate：经营；操作

Holding company：公司

Multinational company：公司

Subsidiaries：子公司；下属公司

Launch：发动；开展；

A closely knit team：紧密协作的小队

Co-finance：融资

To launch：推出（新产品）

Pharmaceutical company：制药公司

Broadcasting：广播

Editorial：Aneditorial,leadingarticle(UK)orleader(UK),isanopinion

piecewrittenbythesenioreditorialstafforpublisherofanewspaper,magazine.

Selective retailing：精品批发

Unit3

Cultural differences: 文化差异Acceptedbehaviorsinoneculturethatdiffer

fromacceptedbehaviorsinanotherculture.

Social conventions:社会习俗Thingsthatarepartofasocietypected

behaviorsandbeliefs.

Nationality: 国籍；国家thestatusofbelongingtoaparticularnation.

Culture: 文化Thetotalityofsociallytransmittedbehaviorpatterns,arts,beliefs,

institutions,andallotherproductsofhumanworkandthought.

Itinerary: 旅程Awrittentravelplan

Foreign Business Trip:国外商务旅游Abusiness-relatedtriptoanotherCountry

Colleagues:同事co-workers

Sales Director: 销售总监Anindividualemployedbyabusinesstomanagethe

activitiesofsubordinatesalespeople,andtodevelopandimplementaneffective

sellingstrategyforthebusinessingeneral.

Phoning:打Toimpart(informationorn