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CONSUMERBRAND

ConsumersinVietnaConsumerInsightsreport

August2024

Contents

1ConsumersinVietnam

2Internetsocialmedia

3E-commerceretail

4Foodnutrition

5Mediadigitalmedia

6Mobility

7Financeinsurances

8Health

9Housinghouseholdequipment10Travel

11ServiceseServices

12Demographics

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AcomprehensiveportraitofConsumersinVietnamIntroduction

ConsumersinVietnamreport

ThisreportoffersasnapshotofVietnameseconsumers¹.EachchapterprovidesyouwithaneditedselectionofresultsfromtheGlobalsurvey.Theresultsincludeattitudes,usageandownershipdata,aswellasbrandpreferencesfromconsumers,onarangeofconsumertopics,including:

•e-commerceretail

•Internetsocialmedia

•Mediadigitalmedia

•Foodnutrition

•Mobility

•Financeinsurance

ConsumerInsights:GlobalsurveyCoveringtheofflineandonlineworld,theGlobalsurvey

offersaglobalperspectiveonconsumptionandmediausage.Basedonmorethan1,000,000onlineinterviews,itenablesyoutodrawactionableinsightsfromconsumersonindustriesandmarketsworldwide.

TheGlobalsurveyhasgrownexponentiallyeachyearsince2018,where28countriesandapproximately1,400brandsweresurveyed.From2021,theGlobalsurveyisconductedin56countriesandboastsover15,000brands.Italsoreceivestwiceasmanyyearlyupdates,thusprovidingyouwithnewdata,includingdataforVietnam,onayearlybasis.

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Notes:(1):Withinthisreport,whenreferringtoconsumers,thereferenceistotheresidentialonlinepopulationagedbetween18to64years

Sources:

ConsumerInsightsGlobal,asofAugust2024

CHAPTER01

ConsumersinVietna•Importantlifeaspects

•Personaleconomicsituation

•Brandawareness

•Countryseconomy

•Challengesforthecountry

Tobesuccessfulisamongthethreemostimportantthingsinlifeformostconsume