四线城市商业地产项目融资规划建议书.pdf

h

喜天下项目融资规划

建议书

销售部

2015年1月

h

目录

一、建议内容和思路······················································1

三层面业务整合简析······················································2

二、建议工作步骤和方法·················································3

第一步骤：融资定位······················································3

第二步骤：渠道选择·······················································3

h

A：信托种类介绍··························································3

B:喜天下项目引入REITs的意义···········································4

C:操作执行

(REITs)·······················································4

D:项目财产受益型信托分

析················································5

E:项目信托基金融资的目

的················································5

第三步骤：资源整合及运作·················································

h

6

三、建议运营结构

图························································7

h

喜天下项目融资规划

建议书

一、建议内容和思路

融资定位：1.分析南大洋集团及喜天下项目内部资源及优势；

2.明晰融资的战略定位和核心价值。

融资规划：1.拟定总的战略规划体系；

2.在房地产行业未来发展的基础上，拟定未来发展的融资组合建议；

3.资本运营策略建议。

规划构架：1.设立为融资服务的新型管理模式，以适应喜天下项目今后的发展战略；

2.公司应合理运营的组织结构；

3.公司应建立的适应未来地产发展趋势的管理构架。

外部环境分析内部环境分析

环

境

融资发展态势分析