企业形象IC策划.pdfVIP

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企业形象IC策划.pdf

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老当益壮，宁移白首之心；穷且益坚，不坠青云之志。——唐·王勃

企

业

形

象

策

划

书

——百事好合婚庆

班级：09广告（4）班

姓名：杨辰

学号：2009531052

老当益壮，宁移白首之心；穷且益坚，不坠青云之志。——唐·王勃

公司简介····························································3

婚姻文化····························································4

MI································································5

【公司经营理念】··················································5

【企业理念】······················································5

【企业特色】······················································6

【企业口号】······················································7

【企业精神】······················································7

【企业信条】······················································7

【公司经针】······················································7

【市场定位】······················································9

BI·······························································11

【企业构架】·····················································11

【经营目标】·····················································11

【运作流程】·····················································12

【SWOT析】············································

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