2024年亚马逊健身与户外休闲运动产品趋势分析报告 Amazon Market Watch Sports Outdoors Series.pptx

Amazon

MarketWatch

SportsOutdoorsSeries

HOMEGYMFITNESS

Convenientfitness

solutionsare

increasinglypopular.

Searchesfor“walkingpad”jumpedby39%in30days,withrelatedtermslike“underdesk”andbrandedsearcheslike“DeerRunwalkingpad”upbyover40%.Brandsshouldprioritizeconvenienceandspace-savingdesignintheirproductofferingstoalignwiththistrendandattractconsumerslookingforcompacthomefitnessequipment.

Privatelabelproductsleadthemarket.

Amazon’sprivatelabelpresentsstiff

competitioninthisniche.Threeofthetopfivebest-sellingproductsoverthepast90days

belongtoAmazonBasics,eachwithsales

growthofatleast10%.Competingbrandsmustanalyzepricingandpositioningtostaycompetitive–andshouldconsiderofferingenhancedfeaturestodifferentiateand

capturemoresales.

Demandison

therise.

Salesandrevenueforgymandfitness

productsincreasedbynearly25%year-

over-year,signalingstrongdemand.Brandsshouldexploreexpandingfitnessproduct

linestomeetgrowingconsumerinterest.Tofurthercaptureattentionandconversions,brandscanenhancelistingswithvideosandARfeatures,helpingshoppersmakemore

informedpurchasedecisions.

AmazonMarketWatch:SportsOutdoorsSeries|HomeGymFitness2

MarketLandscape

ThisviewofexerciseandfitnessequipmentwithinAmazon’sSportsOutdoorscategoryincludeshomegyms;dumbbells,barbells,andweightsets;treadmills;stepmachines;yogamatsandaccessories;pilatesmatsandaccessories;exercisebikes;andotherhomegymandfitnessequipmentandaccessories.

MarketTrends:Year-over-Year

CompetitiveLandscapeRevenue

First-party(1P)vsthird-party(3P)sellers

Best-SellingProducts

Topfiveproductsbyunitsales:

GaiamEssentialsThickYogaExerciseMat

Sales↑65%

AmazonBasicsExtraThickYogaMat

Sales↑10%

RetrospecSolana1InchYogaMat

Sales↓3%

Amazon