地产项目商业中心文旅景区年俗非遗元旦新年新春年俗非遗市集游园会【非遗游园会】.pptx

年俗非遗THEYEAROFTHESNAKEISNOTHEREDITARY新春非遗【寻年记】非遗·传承寻找年味里的非遗THEYEAROFTHESNAKE传承文化之美绽放时代风采202X蛇年新春年俗非遗文化游园会活动非遗潮玩局-新春非遗计划CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗寻年味享受耳边热闹的唠嗑陪伴是一年中的温情时刻新春年俗HAPPYNEWYEAR而今，“年味”已渐行渐远，只剩下一个符号、一份儿时的记忆。童年的快乐正在逐渐消失，但是那久违的“年味”总是记忆中最怀念的味道。寻觅民俗遇见非遗年

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗目录CONTENTS壹活动概况贰活动宣传叁氛围营造丨流程规划肆注意事项HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR非遗潮玩局-新春非遗计划

【寻年记】非遗·年俗寻找年味里的非遗THEYEAROFTHESNAKE传承文化之美绽放时代风采非遗潮玩局-新春非遗计划CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗非遗游园THEYEAROFTHESNAKEISNOTHEREDITARY202X活动概述Activityoverview壹

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗新春游园202XSPRINGFESTIVAL国风年味市集民俗趣味捕捉年味民俗游园民俗非遗庙会大赏时间：202X【元旦/小年/春节】地点：地产项目/商业中心/文旅景区HAPPYNEWYEAR202X年货市集

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗01[提升项目知名度]结合新年营销节点和热门话题定制活动，提升项目知名度。02[增强客群粘性]融合年轻化客群偏爱的活动元素，用玩法多样的活动“拿捏”年轻人的喜好，增强客群粘性。03[促进销售转化]借势活动热度为项目聚集人气，进行销售转化。民俗非遗

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗通过新年上上签、蛇灯长廊、金蛇迎春开运打卡点等民俗场景打造，重构年味老记忆，打造情景式、互动式的民俗潮趣街区。01.民俗潮趣街区金蛇迎春赶个年味集

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗拾起过年的仪式感，打卡套圈、射箭、投壶等民俗游戏，体验传统年俗剪窗花、写对联、做龙灯，感受传统民俗魅力。02.年味民俗游园金蛇迎春赶个年味集

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗赶一场年味市集，熙熙攘攘的人群、琳琅满目的商品，奇趣返古的年味好物和特色年俗美食。逛最具“年味”的年货大集。03.国潮年味市集金蛇迎春赶个年味集

CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗在年里，逛庙会才是正经事。龙金蛇迎春巡游队、高跷表演、舞龙献技、英歌队表演，童年的年味记忆都藏在庙会的表演里。04.民俗非遗庙会大赏金蛇迎春赶个年味集

【寻年记】非遗·年俗寻找年味里的非遗THEYEAROFTHESNAKE传承文化之美绽放时代风采非遗潮玩局-新春非遗计划CHINESEYEAROFTHESNAKECHINESEYEAROFTHESNAKEGOTOSNAKE春节寻找年味里的非遗202X了不起的非遗非遗游园THEYEAROFTHESNAKEISNOTHEREDITARY202X活动