《国际商务英语初级》课件_教参-project 8.docxVIP

Overview

Project8Branding

Skill1Tellingfamousbrandsintheworld

Speaking1Tellingbrandsyouknow

Reading2Amazon’ssecretofsuccess

Reading3Theworld’smostvaluablebrand

Speaking4ThesecretbehindAmazon’ssuccess

Skill2Tellingbrandingstrategiesoffamouscompaniesintheworld

Speaking1Myfavoritebeveragebrand

Reading2Famouscompanies’brandingstrategies

Speaking3Comparingbrandingstrategies

Reading2Amazon’ssecretofsuccess

Answer

(1)ItisoneofthelargestInternetsellersofmediaintheworldtoday,andhasexpandeditsselectionstoincludeclothing,beautyproducts,housewares,andthousandsofotheritems.

(2)Amazonisnotashort-livedcompany.

(3)hisgarageinhisBellevue,Washingtonhome.

(4)In1994,JeffBezosfoundedAandgotaninvestmentof$40,000.In1995,amanbythenameofTomAlburgdecidedtoinvest$100,000inAmazon,whichhelpedthecompanyfundabetter-lookingwebsiteandhostingcapabilities.

(5)Headdedtheoptionofbuyerstowritetheirownbookreviews,whichisahugecredittoAssuccess.

(6)software,electronics,videogames,toys,andhomeimprovementitems

(7)recruitothercompaniestoselltheirproductsonlinethroughAmazonaswell.Amazonisnowbackonitsfeetandremainsoneofthemostpopularonlinevendorsintheworldtoday.

VocabularyMultiplechoicequestions.

Findoutwordswithsimilarmeaningstowordsunderlinedfromthetextsentences.

(1)C(2)B(3)B(4)A(5)D(6)C(7)D(8)D

Reading3Theworld’smostvaluablebrand

Decideifthefollowingstatementsaretrue(T)orfalse(T).

(1)T(2)F(3)T(4)T

Skill2Tellingbrandingstrategiesoffamouscompaniesintheworld

Reading2Famouscompanies’brandingstrategies

Readthefollowingtwopassagesandsumupfamouscompanies’brandingstrategies.

PassageOne

Answertoquestions

(1)ASAG.Candlerdecidedto“bottle”thedrinkforthefirsttime.

(2)Theinternetagehasbr