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NielseniQ
MID-YEAR
CONSUMEROUTLOOK
Guideto
2025
2
WELCOMETOYOUR
2025
StrategicGuide
BuildingfromCautioustoIntentionalConsumption
Atthebeginningof2024,theglobaloutlookforconsumerswaspressured.Buttheclimatehasshiftedinthelastsixmonths,openingwindowsofopportunityforresilientconsumerstoregainsomeconfidenceandspendingpowerovertime.
Inthismultifacetedanalyticalassessmentofthestateofconsumers,weuncoverwhathaschanged,whatdisruptionsremain,andwhatcompaniesneedtoanticipateinthemonthsahead.
NIQ’sMid-YearConsumerOutlook:Guideto2025willprovideastrategicroadmapfornavigatinghowtowinwithvigilant,yetoptimisticconsumersoverthenext12to18monthsandbeyond.
lewoFmnw
LaurenFernandes
VicePresident,
GlobalThoughtLeadership,MarketingCommunications
NIQ
3
ExecutiveSummary
Navigatetheshiftfromcautious
tointentionalconsumption
1StateofConsumers:
Measuringresilienceand2025spendinggrowth
2ConsumptionDrivers:
Asinflationshifts,willvolumelift?
3FinancialPolarization:
Followingthemoneywithdifferentconsumerclasses
4Redefining“Discount”:
Sizinghowconsumersareshoppingtostayahead
5TrendstoWatch:
Anticipatingcatalyststochangein2025
Measure
Measurethepast.Monitorthepresent.Anticipatethefuture.
Key
Keyfindings:
.MonthlyglobalCPGinflationgrowthhasslowedto1.7%fromoneyearago.2
.Consumersarestillspendingmoreforlessvolume:100USDin2022purchaseswouldcost$117in2024.2
.DiscountCPGpricetierscapturedover$6billioninincrementalsalessharegrowthglobally.2
.Morethanhalf(56%)ofglobalrespondentsexpresseddataprivacyconcernswithAItechnology.1
Sources:1)NIQ2024Mid-YearConsumerOutlook,Global,2)NIQRetailMeasurementServicesviaGlobalStrategicPlanner
TableofContents:
1StateofConsumers
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