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基于网络文本分析的京杭大运河山东段旅游形象感知研究.pdf

基于网络文本分析的京杭大运河山东段旅游形象感知研究.pdf

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山东师范大学硕士学位论文

目录

图表索引······································································································IV

摘要·········································································································VI

ABSTRACT·································································································VII

1绪论········································································································1

1.1研究背景与意义·······················································································1

1.1.1研究背景···························································································1

1.1.2研究意义···························································································2

1.2研究内容与方法·······················································································2

1.2.1研究内容···························································································2

1.2.2研究方法···························································································3

1.3技术路线································································································4

1.4创新点···································································································4

1.4.1研究范围与方法·················································································4

1.4.2研究数据与手段·················································································5

2文献综述与理论基础······················································································6

2.1文献综述································································································6

2.1.1运河旅游研究·····················································································6

2.1.2旅游目的地形象研究·························

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