亚马逊标识广告标识V.ppt

***亚马逊标识方案2011年10月Amazon’sVision

亚马逊愿景Earth’sMostCustomer-CentricCompany全球最“以客户为中心”的公司Buildaplacewherepeoplecanfind,discover,andbuyanythingtheywanttobuyonline打造一个可以让消费者找到和买到任何想要的商品的网站Startwiththecustomerandworkbackwards以提高客户体验为已任,提供全方位服务做成一页,60*90亚马逊核心价值观Amazon’sCoreValue客户至上 CustomerObsession积极创新 Innovation崇尚行动 BiasforAction负责到底 Ownership精英团队 HighHiringBar勤俭节约 Frugality做成一页,60*90?1.Wecreate,continuouslyimproveandpromoteasafeworkingenvironmentandsafepracticesforourAssociates.我们为员工创建，持续提升并不断改善安全的工作环境和安全的操作流程。2.WedrivegrowthbybeingthefastestandhighestqualityE-CommerceoperatorinChina.Weconfirmdifferentiatedcustomervaluethroughbenchmarking.3.Wemarkprogresseveryyearonextendingcut-offtimes.4.Fast,doubt-anddefect-freedeliveriesiswhatwedo,anditisanessentialpartofcustomerconvenience.WebelieveinanecdotesandweinspectCustomerExperiencemetricsforGaugeRR.5.Wedonotallowdefectstotraveldownstreamandtakeitasanarticleoffaiththatallowingdefectstotraveldownthelineisexpensive.6.Wefindandfixtruerootcauses.7.Weimproveinflationadjustedfixed,variableandtransportationcostseveryyearforagivenlevelofservice.8.Weprovideafulfillmentsolutionforanytypeofseller,foranytypeofgood,servicingcustomeranywhere.9.Wedevelop,share,challengeandadoptbestpractices.10.Wedevelopsimple,flexible,low-costsolutionstoaddressseasonalpeakgrowthneedsforstorage,throughput,labor,andITcapacity.11.Weknoweveryyearthatwearebetterthanthepreviousyear,atougherchallengethanitsounds.1.我们为员工创建，持续提升并不断改善安全的工作环境和安全的操作流程。2.我们以成为全中国速度最快服务最好的电子商务运营中心作为成长的动力，我们会不断借鉴和学习以满足客户的各种需求。3.我们致力于每年在出货时效上取得进步。4.我们追求快速无误的配送服务，这是客户便利的基本要素。我们相信我们能做到，也会用科学地量测系统来检验客户体验的各项指标。5.我们不允许让任何错误流向下一个环节，我们坚信纵容错误的蔓延会让我们付出高昂的代价。6.我们会寻找问题的根本原因并彻底解决问题。7.我们在满足既定服务