2024年商务英语知识点.doc

商务英語

Chapter1SettingUpaBusiness

⑴Soleproprietorship個人独资企业，個体户

1.SimpletoEstablish轻易建立

1.UnlimitedLiability無限责任

2.FreeinDecision-Making轻易决策

2.LimitedAccesstoCapital筹集资金渠道有限

3.EasytokeepOperationalandFinancialSecrecy轻易保持經营和金融秘密

3.LimitedManagerialExpertise有限的专业管理技能

4.LessTaxBurden较少的税收承担

5.ExclusiveUseofprofits独享利润

⑵Partnership合作式企业

長处

缺陷

1.ImprovedAccesstocapitalandCredit便利得到资本和信贷

1.UnlimitedLiability無限责任

2.GreaterPossibilityforgoodmanagement更好的管理

2.InternalConflicts内部冲突

3.DefiniteLegalFramework确定的法律框架

3.ProblemofContinuity持续的問題

4.BetterProspectsforGrowth更好的发展前景

⑶Corporatio企业制企业

長处

缺陷

1.LimitedLiability有限责任

1.DoubleTaxation双重税收

2.EasytoExpand轻易扩张

2.HighOrganizingCosts较高的运行成本

3.SeparatedOwnershipandManagement所有权与經营权分离

3.LackofSecrecy無法保持秘密

4.ContinuousLife

本章重要詞组：

Soleproprietorship個体户salesrevenue销售收入doubletaxation双重征税

Limitedliabilitycompany有限责任企业dividend股息，分紅

Chapter2Marketing:anOverview

⑴Thefunctionsofmarketing

Marketingresearch②Acquiring③Selling④Transportation⑤Storage⑥FinanceandCredit⑦RiskTaking⑧StandardizationandGrading

⑵4”p”:①Product②price③promotion④place

本章重要詞组：marketsegmentation市場细分legaltender法定货币

Chapter3ProductsandPricing完形填空

⑴Productlifecycle:

①introduction特點：profitstendtobesmallandevenlossesmayoccur

②growth特點：salesincreasequicklyandprofitsbegintopourin

eq\o\ac(○,3)maturity特點：thetotalsalesvolumebeginstofall,andtheprofitsstarttoshrink.

④decline特點：thedemandfortheproductcontinuestofallandsodoesthesalesvolume.

⑵skimmingstrategy:Whenaproductisattheintroductionstageofitslifecycleandthereislittlecompetition,itcanbepricedhightomakemaximumprofitandskimthe“cream”ofthemarket.

本章重要詞组：Productlifecycle产品生命周期（中英互译）profit-orientedobjectives利润导向型目的sales-orientedobjective销售额导向型目的skimmingstrategy撇脂战略

Returnoncapital投资回报率break—evenanalysis盈亏平衡點