大学校园超市发展战略分析SWOT分析.pdfVIP

天行健，君子以自强不息。地势坤，君子以厚德载物。——《周易》

大学校园超市发展战略分析+SWOT分析

AbstractStrategyisanimportantissuein

enterprisemanagement.Strategicdecision-makingcan

maketheenterpriseproactivelyshapethefuture.It

enablesenterprisestobecreativeandtoleadthetrend

ratherthantakingapassiveresponsetoenvironmental

change.Undertheincreasinglyfiercecompetition,the

enterprisescouldcontroltheirowndestinybyit.

Asamarketsegmentofretailingindustry,

educationsupermarketisaretailingsupermarket

providingvariousconvenientconsumergoodsfor

teachersandstudentsatschool.Inrecentyears,many

privateandinpidualshopsemergearoundmany

universitiesandwiththepopularityofshoppingonline,

itisdifficultforeducationsupermarketstoachieve

goodeconomicbenefitsbyoriginalmonopolyposition

andresources.Onthiscondition,thedevelopment

strategybecomesthekeyfactorinsurvivaland

developmentofeducationsupermarket.

WithSWOTanalysisinstrategicmanagementasthe

researchbasis,thisresearchtakessupermarketin

天行健，君子以自强不息。地势坤，君子以厚德载物。——《周易》

JiangsuNormalUniversityasanexampletodoSWOT

analysis.Bymatchingtheinternalfactors(advantages

anddisadvantages)andexternalfactors(opportunities

andthreats),fourstrategiesofSO,WO,ST,andWT

obtainedcanbeappliedtoeducationsupermarketsin

JiangsuNormalUniversityandgiveadviceto

supermarketdevelopment.2