国际市场营销学 （原书第18版）课件 第9章　经济发展与美洲全球视角　跨时区定时障碍？ .pptx

Chapter9EconomicDevelopmentandtheAmericas?McGraw-HillEducation.Allrightsreserved.Authorizedonlyforinstructoruseintheclassroom.?NoreproductionorfurtherdistributionpermittedwithoutthepriorwrittenconsentofMcGraw-HillEducation.

LearningObjectives1of29-1 Theimportanceoftimezonesfortraderelationshipsandmarketingoperations9-2 Thepoliticalandeconomicchangesaffectingglobalmarketing9-3 Theconnectionbetweentheeconomiclevelofacountryandthemarketingtask9-4 ThevarietyofstagesofeconomicdevelopmentamongAmericannations

LearningObjectives2of29-5 Growthfactorsandtheirroleineconomicdevelopment9-6 Marketing’scontributiontothegrowthanddevelopmentofacountry’seconomy9-7 ThefoundationalmarketmetricsofAmericannations9-8 ThegrowingimportanceoftradingassociationsamongAmericannations

InternationalTimeZonesImportantinBusinessInternationalmarketersdealwiththreekindsofdistanceMiles,timezones,culturaldistanceTimezoneshavegreatestimpactonsuccessabroadUsuallygoodrelationshipsamongcontiguouscountriesAssociatedpatternofeconomicgrowthandglobaltradeThreemarketregionsortradingblocsbasedontimezone:theAmericas,Europe,andAsiaIndustrialized,industrializing,underdevelopedcountriesineachbloc

Exhibit9.1ThreeRegionalTradingAreasRoughlyDefinedbyTimeZonesRegionPopulationGDPTheAmericas1.01billion$25.2trillionEuropeandAfrica2.00billion$21.2trillionAsiaPacific4.55billion$28.7trillion

MarketingandEconomicDevelopment1of9CountriesoncehostiletoforeigntradeNowseeitasnecessarytoeconomicgrowthTradethrough21stcenturychangingTransitionfromsocialisttomarket-driveneconomiesLiberalizationoftrade,investmentpoliciesindevelopingcountriesTransferofpublic-sectorenterprisestoprivatesectorRapiddevelopmentofregionalmarketingalliances

MarketingandEconomicDevelopment2of9EconomicLevelThestageofec