中西方送礼文化差异Gift-giving-etiquette.ppt

Gift-givingVaries

AmongDifferentCultures

Giftgivingisabigpartofanyculture.NomatterinWesterncountriesorinEasterncountries,peopleallpayattentiontogiftgivingandgiftreceiving.Theyallbelieveetiquetterequiresreciprocityandexchangeofgiftscanleaveadeepimpressiononeachotherandrenewfriendship.Differencesofgift-givingandgift

receivinginWesterncultureand

Chineseculture!InChinaGIFTGIVINGAsforChinese,weoftenpayattentiontothegiftofusevaluebutnotthememorableorspecialmeaning.Therefore,Chineseusuallychoosesomethingexpensiveasagift.What’smorethemoreexpensivethegiftis,theclosertherelationshipbetweenthegiverandthereceiveris.Thegiftisofferedusingbothhandsandmustbegift-wrapped.InChineseNewYear,Moneywillbegiveninaredenvelope.Itisusuallyusinganevennumberofnewbills.Donotgiveclocksasgifts.ThewordforclockinChineseissimilartothewordfordeath.Itisimpolite.Colorssuchaswhite,blueorblackareassociatedwithfunerals.Donotwrapgiftsinthesecolors.Red,yellowandpinkareseenasjoyfulcolors,whicharemoreacceptableforgiftwrap.TaboosinChinaChinesetraditiondictatesthatapersonshouldnotappeargreedy,sotherecipientwillrefusethepresentwhenthefirstoffer.Thegivershouldpolitelycontinuetoofferthegiftuntilltheoppositesideacceptit.GIFTRECEIVINGIftherecipientdidnotopenyourgift,itdoesnotmeanthatheorsheisnotinterestedinit.Wealwaysopenthegiftafterthegiverhasleft.Nomatterwhetherwelikeitornot,wealwayssayIlikeitverymuch.12Sharpobjectsarenotsuitablesuchasknives,letteropeners,orscissorswhichimplytheseveranceofarelationship.Donotbragaboutyourgiftinfrontoftherecipient.12Westerncustomofgiftgiving

西方送礼习俗AmericaSmallgiftssuchaspens,business