商务英语写作的原则.ppt

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2025-01-06 发布于四川
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商务英语写作的原则.ppt

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Clarity（清楚）Claritytellsthereaderexactlywhatheorshewantsandneedstoknow,usingwordsandaformatthatmakeyourwritingstotallyunderstoodwithjustonereading.Short,familiarwordsandsimple,shortsentencesratherthanlong,difficultwordsandcomplexandlongsentencesarebetterforthispurpose.Thefollowingaresomewaystohelpachieveclarity:weencloseenclosedpleasefindduringinthecourseofCompare:aftersubsequentusesimple,shortwordsandsimplesentencestructurelargesubstantialClarityavoidusingwordswithdifferentmeaningsCompare:Weshalltakeafirmlinewiththefirm.(NG)Weshalltakeastronglinewiththefirm.0302050104Clarityputtogetherwordswithcloserelation01Compare:02TheyboughtabicycleinBeijinginasmallshopwhichcosts$25.00.(NG)03Theyboughtabicyclefor$25.00inasmallshopinBeijing.04ClarityClarity4)useactivevoiceCompare:Afaxwassentbyusyesterday.(NG)Wesentyouafaxyesterday.Thesalaryincreasewasreceivedbyallemployees.(NG)Allemployeesreceivedthesalaryincrease.Howtogetclarity?1)usesimple,shortwordsandsimplesentencestructure2)avoidusingwordswithdifferentmeanings3)puttogetherwordswithcloserelation4)useactivevoiceAttention:Claritydoesntmeantoshortenthesentencebuttooffertheessentialinformationinshortform.Examples:Theyhaveadecidedadvantageinregardtofreight.Theyhaveadecidedadvantageinregardtofreightcharges(运费).货物，运费(poor)(better)明显优势TheyinformedMessrs.SmithandRichardsonthattheywouldreceiveananswerinafewdays.TheyinformedMessrs.SmithandRichardsonthatthelatterwouldreceiveananswerinafewdays.[mes?z][法][pl.；](=Messieurs)各位(先生)(poor)(better)外语教学与研究出版社