决策模拟课件程介绍.ppt

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2025-01-07 发布于上海
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决策模拟课件程介绍.ppt

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AnthonyJ.Faria(1990)企业决策模拟应用在国外(4)**Atotalsamplesizeof671.Atotalof410returns.Projectingthe86.1%usageratefoundinthissurveytoall2,013fouryeardegreegrantingschoolsresultsinanestimateof1,733schoolsinwhichbusinessgamesarecurrentlybeingused.IfonlytheAACSBmemberrespondingschoolsareexamined.95.1%ofthisgrouparesimulationgameusers.美国企业决策模拟应用情况**ASummaryofBusinessGameUsageBasedontheFindingsfromtheCurrentSurvey（1990）FourYearSchoolsUsingBusinessGames1,733BusinessInstructorsUsingBusinessGames8,553NumberBusinessGamesAvailable228CoursesinWhichBusinessGamesareUsed3,813BusinessFirmsUsingBusinessGames4,391-5,872123456模拟教学应用的课程**SimulationUsagebyCourseAreaPercentofRespondingSchoolsOfferingCourseFaria(1987)Faria(1998)Strategicmanagement/

businesspolicy 52.9 65.7Marketing 51.0 62.7Finance 24.8 39.0Management 17.8 44.5Accounting 8.9 15.7Otherbusiness 16.8 18.6商学院教师应用调查**AnthonyJ.FariaandWilliamJ.Wellington,《SimulationGaming》，2004;35;178Ane-mailsurveyof14,497businessfacultymembersacrossalldisciplinesatAmericanAssociationofCollegiateofBusinessmemberschoolsAcross1,085respondentstothissurvey,30.6%werecurrentbusinessgameusers,17.1%wereformergameusers,and52.3%werenever-usersofbusinessgames.60年代的历史照片**It’sthe1960s,thegamerequiredsmallgroupsofstudentstomakekeybudgetdecisionsandbalancemarketing,RD,andotherexpendituresforafictionalfirm.Thesemassiveteam-performanceprintoutsthatwepastedonthewalltoplanournextmoves.哪儿？哈佛大学商学院ThisphotoisrelatedtotheBusinessGamecompetition.BeerGameinMIT**TheBeerGameputsteamsofstudentsinchargeofmanagingthefourareasofadistributionchain：retailer,wholesaler,distributor,andfactory.TheBeerGamedoesnotproducewinnersor