考研英语(二)阅读真题Text3及答案解析.pdfVIP

去留无意，闲看庭前花开花落；宠辱不惊，漫随天外云卷云舒。——《幽窗小记》

考研英语(二)阅读真题Text3及

答案解析

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1)overthepastdecade,manypanieshad

perfectedtheartofcreatingautomaticbehaviors-

habits-amongconsumers.Thesehabitshavehelped

paniesearnbillionsofdollarswhencustomerseat

snacks,applylotionsandwipecountersalmostwithout

thinking,ofteninresponsetoacarefullydesigned

setofdailycues.

2)“Therearefundamentalpublichealth

problems,likehandwashingwithsoap,thatremain

killersonlybecausewecan’tfigureouthowto

changepeople’shabits,”Dr.Curtissaid.“We

wantedtolearnfromprivateindustryhowtocreate

newbehaviorsthathappenautomatically.”

3)ThepaniesthatDr.Curtisturnedto-

ProcterGamble,Colgate-PalmoliveandUnilever-had

investedhundredsofmillionsofdollarsfindingthe

subtlecuesinconsumers’livesthatcorporations

couldusetointroducenewroutines.

4)Ifyoulookhardenough,you’llfindthat

manyoftheproductsweuseeveryday-chewinggums,

skinmoisturizers,disinfectingwipes,airfresheners,

去留无意，闲看庭前花开花落；宠辱不惊，漫随天外云卷云舒。——《幽窗小记》

waterpurifiers,healthsnacks,antiperspirants,

colognes,teethwhiteners,fabricsofteners,vitamins

-areresultsofmanufacturedhabits.Acenturyago,

fewpeopleregularlybrushedtheirteethmultiple

timesaday.Today,becauseofcannyadvertisingand

publichealthcampaigns,manyAmericanshabitually

givetheirpearlywhitesacavity-preventingscrub

twicea