【研报】2025年春夏巴黎男装周2024年秋冬高级定制周数据洞察报告-英.docx

DataandInsightsbyLaunchmetrics

SS25MenswearParisFashionWeek ?

FW24HauteCoutureWeek

KeyInsightsDriving

theLeadingFashionWeeks

AGENDA

MEDIAIMPACTVALUE?(MIV?)

SS25MENSWEARPARISFASHIONWEEK?INSIGHTS

HAUTECOUTUREWEEKINSIGHTS

METHODOLOGY

SS25MenswearParisFashionWeek?FW24HauteCoutureWeek

MediaImpactValue?(MIV?):

TheIndustryStandardMetric

WhatisMIV?

AIisn’tanewconceptatLaunchmetrics.We’veworkedwiththemostsophisticatedAIandmachinelearningtechnologyforovertenyears,creatinganalgorithmthathasbecometherecognizedperformancemetricacrossFashion,LifestyleandBeauty.

Thisalgorithm—MIV—calculatesandconsidershundredsofqualitativeandquantitativefactorstodeliverexpertanalyticsforreporting.Withthis,MIVoffersholisticcompetitorinsightsimpossibletogaugethroughanyothersinglemetricelsewhere,providingabsoluteclarityonperformanceandthebiggerpictureacrossbrandmarketingandcampaignactivities.

Recognizedastheindustry’sleadingandstandardizedmetric,MIVoffersbrandsacompetitiveadvantageacrossahostofmarkets—pinpointingtheindividualimpactofinteractionstoidentifyBrandPerformanceonaglobalscale.

QuantitativeAttributes QualitativeAttributes

Reach

Engagement

Advertisingrates

Postingfrequency

andmore

Contentquality

Contentrelevancy

Sourceauthority

andmore

AIMachineLearning FLBExpertise

SS25MenswearParisFashionWeek?FW24HauteCoutureWeek

MediaImpactValue?(MIV?):

TheIndustryStandardMetric

HowdoesMIVwork?

WithMIV,brandscanassignamonetaryvaluetoeachpost,interactionandarticletomeasureimpactandtrulyquantifybrandandmarketingperformance,collaborationresultsandevencompetitoractivity—nomatterthechannel.

Andthemetricgoesfarbeyondabrand’sownchannels.Inrealtime,MIVmonitorsmentionsandpartnershipsacrossprint,media,socialmediaandevenindividualVoicesglobally,includingChina—al