Unit 1 Extended Reading 课件-高二英语上学期选择性必修第二册（译林版2020）.pptx

Unit1ThemassmediaExtendedreading

Extendedreading

Haveyoueverdrunkthefirstcupofmilkteainautumn?快乐起飞，秋天的第一杯奶茶。Happytake-off,thefirstcupofmilkteainautumn.

Advertising：Thatisthepowerofpersuasion.

Wineandcoffee,Ijustlovethiscup!

Justdoit!Activity:GuessinggameCanyouspeakoutthebrandsaccordingtotheseslogans?

ImpossibleisnothingActivity:Guessinggame

Applethinksdifferent.苹果电脑，不同凡响)

汰渍到,污垢逃。Tide’s?in,?dirt’s?out.??

成功之路，从头开始。StartAhead!成功之路，从头开始。

TheSexyTeaWherethereisamilkteashop,thereisaSexyTea.TheSexyTea

Advertising:thepowerofpersuasionLookatthetitleandguessthecontent.PredictingWhatWhyHow…

ReadingformainideaMainideaofeachparagraph点击添加标题点击添加标题点击此处添加章节的描述内容，字数不超过20字。点击添加标题DefinitionRelationshipReasons123

sloganbrandambassador45

ProductplacementDevelopment67

Trytodividetheseparagraphsinto4parts.ReadingforstructurePara.2---RelationshipPara.1---DefinitionPara.3---ReasonsPara.4---SlogansPara.5---BrandambassadorsPara.6---ProductplacementPara.7---DevelopmentPart1Part2Part3Part4Paras.2-3:Relationshipbetweenadvertisingandmassmedia.Paras.4-6:Techniquesusedbyadvertisers.Para.1:IntroductionPara.7:Thefuture

点击添加标题点击此处添加章节的描述内容，字数不超过20字。点击添加标题Readforinformation:Paragraph1Whatisadvertising?Itreferstotheactivityofpromotingaproductorservice.Ittriestopersuadepeopletobuyaproductorservice.

Readforinformation:Paragraph2What’sthechangewecanseefromadvertisements?Colorful,interactiveonesinsmartphoneapps.Mediachannelshavegrown.Paintedonoutdoorsigns

Tomakepeopleawareofaproductorservice.MassmediaAdvertisementsTherelationshipbetweenthem:Theirhistorieshavebeen_____________,andtheyhavedeveloped_______________.Thefunctionsofcombination:Function1Tocreateadesireforpeopletobuyit,thustoboostbusiness.Function2Readforinformation:Paragraph2-3closel