群邑集团GroupMWundermanThompson面向新时代数字消费者的内容策略英文版38页.pdfVIP

CONTENTSTRATEGIES

FORENGAGINGWITH

THENEW-AGE‘DIGITALCONSUMER’

1

Contents

Introduction•03

Evolutionindigitalengagementtouchpoints•04

Recommendedstrategies•13

1.DevelopdeeperunderstandingofyourTG•14

2.Establishvisibilityatkeytouchpoints•19

3.Createengagingconsumerconnections•24

4.Innovatewithintegratedimmersiveexperiences•32

Keytakeaways•36

2

Introduction

Wehaveseenseverallong-termchangesinourhappenedinmediastrategies,weareyettoseethe

lifestylesandattitudesinthelast2years.Digitalhassamehappeningwithcontentmarketingstrategies.

becomeakeyenablerformanyofthesechanges.BeGiventheroleofvariousemergingtouchpointse.g.

itresearching/purchasingproductsorbuyingservices,ecommerceplatforms,buildingaholisticcreative

digitalplatformshavenowbecomecrucialpartners.communicationstrategyfortheseplatformsiscrucial.

350MMIndianconsumersareexpectedtomake

Thisplaybookpresentsideasforbuildingcommunication

apurchaseonlinein2025aspertheMMA-GroupM

strategiesforecommercenetworks.Thefirstsection

report,whichisasteepjumpfrom150MMonli