营销策划 -蒂芙尼 (Tiffany Co)品牌书.pptx

TargetMarket-15

SpeechScript—15

Forabetterexperience,pleasereadthisdocumentfromthelinkbelow:/tarambooks/tiffany-co-brand-strategyhtml

TiffanyBlue

WhoisTiffany—

MadeWith-byTaraMorrison

MinervaSchoolsatKGI

OurValues—

CompanyLogo—

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UnitedState

Foreword

Throughexquisite

designandmasterfulcraftsmanship,we

createandsustaina

worldthat

isbeautifully

unexpected.

Welcometo

TheWorldofTiffany

4TiffanyCo

AtTiffanyCo.,weareaninternationaliconoflegendarystyle,boldartistryandinnovativedesign.Wewantallofour

customerstofeelspecial,heard,andfindbeautyintheunexpected.

Everyaspectofourbrandembodies

thisidea,andweareexcitedforyoutojoinourcommunityandhelpmaintainandbuildthisreputation.

TaraMorrison

BrandManager

Foreword

WelcometotheWorldofTiffany.

Ourstorybeginsinasmall,New

York-basedstationeryandfinegoods

store.Sincethen,wehaveexpanded

intoatop,innovative,andglobal

phenomenoninthejewelrymarket.

TiffanyCosbrandidentity,our

strongestasset,isatthecoreofour

business.Thisdocumentwilldescribe

howourvalues,attributes,andmission

translateintoourexpression.More

specifically,itwillincorporateelements

ofourvoice,imagery,andhowwecan

bestappealtoourcoreconsumers.

TaraMorrison5

CompanyLogo.

Simple

Sophisticated

Withhighrecognition,clarity,andsophistication,ourlogoremainsunchanged.Withthethreecolorsofblack,white,andTiffanyblue,thelogorepresentsoursimplicityandtimelessness.

LogoBlack

TIFFANYCo.

LogoTiffanyBlue

TIFFANYCo.

6TiffanyCo.

TheBlueBox

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